The SowCha Journal

Notes from the atelier

Everything we have learned about cloth, dye and patience — written down so it is not lost between seasons.

The anatomy of a good anarkali

Twelve metres of cloth, one yoke, and the half-second of delay that separates a beautiful flare from a stiff one.

Indigo, madder, myrobalan — and why your green will not be the green in the photograph, which is the point.

The emblem is not decoration. It is a note to ourselves about what the label is supposed to be for.

Seven in the morning to six in the evening, eleven pairs of hands, and roughly four finished garments.

An argument for fewer pieces, and a practical list of what those pieces should actually be.

What our packaging, our shop floor and our hemlines have in common — mostly, what is not there.