We drew eleven marks before this one. Leaves, a seed, a thread and needle, a bowl. All of them were about making. None of them were about the person wearing the result.
The butterfly is about change — the slow, unglamorous, mostly invisible kind. It felt honest for a label that asks people to buy less and keep it longer, and it gave us the vocabulary the rest of the design follows: wings, vines, air, nothing heavy.
“Luxury in simplicity — not simplicity as a shortcut, but as the harder result.”
Where you will find it
Embroidered at the left shoulder on Signature pieces, blind-stamped on the box, and printed once inside the care label where only you will see it. Never across the chest. It is a signature, not a slogan.
SowCha · Luxury in Simplicity